Andy McNab

Personalisation has become all the rage. From design-your-own headphones to tailor-made vacations, the more personalised the product, the higher the value. But what happens when the onus shifts to the marketer to define what’s preferred, important and of real value? Join our panelists who are all at the front line in redefining the “hows” of meaningful customer engagement in 2015 and beyond.

Key insights will include:
• Build dynamic context through location and real-time to deliver relevant content across web, social, mobile and more
• Scale 1-to-1 personalisation towards millions of customers, using data analytics that provide behavioral patterns for each customer
• Embrace the use of technology and automation in determining what is best for which customers and when