Antony Welfare

The Growing Importance Of Reviews, Social Logins & Twitter/Facebook Buy Button Socialising is the primary reason that most people choose to participate in social media networks. Shopping is secondary. Yet still brands hold the misconception that a presence on Facebook is enough to attract paying customers. InnovationGiftShop.com are in a period of testing & learning in order to monetise social media. Hear Antony’s take on the most common pitfalls to avoid and the low-hanging fruit that you can take back to the office next week:

• Choose the social network that is right for you
• Include customer reviews, and be transparent
• Optimise your website for social sharing with the addition of strategically placed social buttons
• Make social a coherent part of your overall marketing strategy