Arif Harbott

Today’s digital landscape calls for the Chief Digital Officer (CDO) to be a “jack of all trades”, responding to the market in real-time while seamlessly aligning the agendas of their digital team, board of directors, and middle management. In this role, Arif is charting the course of Booker Group’s digital journey, which began back in 1999. Here Arif will provide his 35,000ft perspective on how Booker’s traditional business model is handling the transition to digital, changing entire frameworks and shifting the mindset of the entire group.