Becky Moffat

Hear the inside story on how one of the most well-known and historic brands on the UK High Street builds its online proposition and plans its digital future. One of Robin’s key daily questions is, “How can Boots overcome device specific functionality hurdles in the short term, while creating a seamless, scalable and efficient experience in the long term?” Here Robin will share lessons learned in:

• Levelling the functionality and usability of web presence across all channels and devices to create true flexibility and control
• Merging shoppers' physical and digital worlds to bring an online data-driven strategy to storefronts
• Inspiring marketing, trading, operational, data, change, and systems experts to share a common vision of the future