Beth James

With mobile visits growing at an unprecedented rate, how can your ecommerce experience flex to capitalise? Over the past 2 years, Ticketmaster International has been investing in developing responsive sites to optimise the sales experience for mobile, tablet and desktop users. This presentation provides insight into some of the key decisions and learnings when determining optimised and simple online experiences for retail sites with complex product offerings . When technology and adoption rates move at such a pace, how can we prioritise and keep up with our customer demands and needs?

With mobile visits growing at an unprecedented rate, how can your ecommerce experience flex to capitalise? Over the past 2 years, Ticketmaster International has been investing in developing responsive sites to optimise the sales experience for mobile, tablet and desktop users. This presentation provides insight into some of the key decisions and learnings when determining optimised and simple online experiences for retail sites with complex product offerings . When technology and adoption rates move at such a pace, how can we prioritise and keep up with our customer demands and needs?