Brendan Lowry

Marketing Director
Curalate

Brendan Lowry is part of the founding team and Marketing Director at Curalate, the world’s leading platform for monetizing imagery. More than 600 of the world’s most loved brands, including Gap, Neiman Marcus, Urban Outfitters, Swarovski, Nordstrom, and Michaels, rely on Curalate’s advanced image-analytics algorithms and robust marketing tools to understand visual conversations, increase fan engagement, and monetize both brand and fan images across Pinterest, Instagram, Tumblr and Facebook.

Check out the incredible speaker line-up to see who will be joining Brendan.

Download The Latest Agenda

Re-imagining Retail Day

Thursday, October 6th, 2016

12:05 eCom at the Edge: The Disaggregation of eCommerce

The way consumers discover products has fundamentally changed. Instead of brands requiring consumers to buy from their physical store or ecommerce site, consumers are demanding brands come to them on social platforms, influencer blogs, and 3rd party apps which aren't owned by brands. We call this the edge.

Although authority is lost at the edge, this new type of consumer behavior is driving serious sales and and new customer acquisition. Join this session to hear how brands can influence purchasing at the point of interaction. We'll discuss:

1. The type of photos that thrive at the edge (and how brands can collect/make more of it)
2. How to turn your photos into products and, as a result, make them shoppable
3. How to get more of your products to the edge to meet customer demand and drive sales/acquisition