Brian Kean

With almost £1bn of annual sales last year, Ulmart is the largest online retailer in Russia and No. 25 in Internet Retailer’s 2014 Europe Top 500. Brian Kean is here to prove that “the Godfather”, Jeff Bezos of Amazon, does not know everything. Due to Russian transport infrastructure, reliance on last-mile delivery is simply not a profit-creating option in Russia, despite being an Amazon obsession. Brian explains the benefits of operating an innovative hybrid model which allows customer access to Ulmart’s fulfillments centers. You’ll also learn why its so important not to over-promise and under-fulfill, as well as gain a first person insight into Ulmart’s predictable, transparent, purchasing methodology (PTP).