Dave Elston

Despite many large European retailers expanding to far-flung destinations, the UK and continental Europe remain the best commercial opportunity. Clarks have rejected a ‘one-size-fits all’ approach to international expansion, and are instead implementing smarter, agile options for cross-border trade. In his five years there, Dave has successfully launched 5 international websites for Clarks across Europe and is leading the charge to align online with new infrastructure and logistics.

Hear his story on:
• How to select the right markets
• How to create payment and delivery strategy
• Going pure online vs. expanding your store presence
• Marketing nationally while facilitating locally