eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
David Bell
eCommerce Professor & Best-Selling Author
Location Is (Still) Everything
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest AgendaMulti-Channel Day Two
Tuesday, December 6th, 2016
14:30 Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Conventional wisdom holds that the internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David Bell argues that the way we use the internet is still largely shaped by the physical world we inhabit. Hear David’s take on how the presence of stores nearby and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online.