David Lindsay

As eCommerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or complement existing store footprints. David & Kelly are bringing together Farfetch’s international strategy and seeing that going global really is big business. Here they’ll share 10 real-world takeaways from their experiences opening up the International side of the company.

• First thing first, choose the right expansion model
• Design the optimal reporting structure
• Select the best technology
• Find trustworthy partners
• Tailor your digital marketing
• Enjoy the ride!