Ed Child

Head of Customer Data & Marketing Effectiveness
ASDA

Experienced data, insight and CRM professional, expertise built across variety of sectors including retail and financial services, both supplier and client side. Worked for a range of different companies developing strong skills in data, data management,analytics, customer insight and CRM.

Well established as Asda data expert supporting business on any initiatives capturing and using customer data, leading the relationship with our strategic data partner and Email Service Provider. Key role is delivering value from company data assets within marketing arena, developing SCV and infrastructure to make best use of data and continue to develop marketing ROI. Driving marketing effectiveness across the business, and leading a team of analysts responsible for customer insight, campaign targeting and analysis.

Check out the incredible speaker line-up to see who will be joining Ed.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

09:00 Big Retail And Integration of Big Data

The holy grail of Single Customer View continues to evolve and big data and visualisation provide two new hot topics of how to integrate. As an experienced data, insight and CRM professional, Ed’s role is to develop Asda’s SCV and maximise marketing ROI. Here he’ll share his exclusive insight:

• Retail example of SCV evolution
• Understanding the pros and cons of big data – is it all hype?
• Opportunities presented by visualisation
• Lessons learned on how to capitalise and continue delivering from the SCV