Eddie Woffinden

Eddie heads up QVC UK’s digital merchandising operations including the TV channels QVC Beauty, QVC Extra and QVC Style, and all digital platforms, qvcuk.com and mobile apps. During his three years there, the company’s digital landscape has changed significantly with the re-platforming of its website, the launch of iPhone, Android and iPad apps as well as the launch of two new TV channels on the Sky and Freeview platforms. Here, Eddie will walk us through the challenges and opportunities that arise when the prime focus has traditionally been on TV and the presenters’ relationships with customers. How do you provide a seamless customer experience across different devices and touch points?