eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Elliott Pritchard
Chief Marketing Officer
Travel Republic
Check out the incredible speaker line-up to see who will be joining Elliott.
Download The Latest AgendaRe-imagining Retail Day
Thursday, October 6th, 2016
11:25 Don’t Trust Data!
- Is big data just a buzzword?
- How valuable is real-time analytics
- How you should be looking beyond headline figures to identify the underlying drivers of performance
- The difficulty of cross-device tracking and effective marketing attribution
- Some pitfalls of propensity modelling and personalisation
- Where should you be digging deeper to get a more detailed understanding of what your ecommerce data is telling you