Jerome Hiquet

Where Does Digital Fit In Your Company Structure? How Do IT, Marketing & Data Fit Together? Digital is everywhere. So companies are asking how digital fits into their business model and the best way to organise to unlock the possibilities. But discussions about digital should not stop at whether to hire a chief digital officer, recruit a digitally savvy director or create a separate digital team. Hear from four companies who are building a shared vocabulary among the key players in their organisations to restructure and transform for the future.

• Ride the storm of digital forces affecting your business model
• Piece together the jigsaw of eCommerce growth, the promise of big data, the rise of mobile, the influence of social media and the new reality of cyber security
• Find internal agreement on priorities and plans
• Make decisions by looking through the eyes of the business, channel and customer
• Overcome legacy challenges
• Boost efficiency by automating formerly manual processes