Jose Nino

The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

With 15 years of eCommerce marketing experience, hear Jose’s take on the trends that matter and which techniques you should focus on when you get back to the office:

• Original video content
• Owned stories
• Mobile-first marketing
• Marketing in real-time
• Hyper-personalisation
• Positivity
• Visual marketing
• Visual influencers
• Marketing memes

Programmatic buying is the use of maths to improve results. It helps bring order to marketing inventory and audience fragmentation. It enables marketers to consolidate customer interactions across multiple channels into a single dashboard, and then use that dashboard to develop a single, overarching strategy about how to best engage (and continue the conversation) with those audiences. Andy & Jose are early adopters of the technology, and share the challenges & early returns from their respective programs:

• Changing the way you think about buying media
• Cutting out complex ad-operation tasks to ensure more efficient transactions
• Capitalising on “now moments” through real time advertising
• Capturing the right elements from a big data set and making them work together