eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Kate Holt
Group Director of E-Commerce
Jigsaw
Check out the incredible speaker line-up to see who will be joining Kate.
Download The Latest AgendaMulti-Channel Day One
Sunday, November 6th, 2016
09:40 PANEL: Monetise Multi-Channel By Laser-Focusing The Experience On Revenue Generation
Where is the ROI in Multi-Channel Investment?
The channel-savvy, highly mobile, multidevice-happy consumer has created a new playing field for retailers. Today, the effectiveness of digital marketing strategy is increasingly measured in terms of its relevance to the intent and changing preferences of consumers across channels and touchpoints—at both macro and micro levels of granularity. As the practice of multichannel attribution gains popularity and attains a certain level of maturity, companies will be able to deliver the right message, via the right channel, at the right time to a larger audience, as well as make accurate investment decisions across desktop, mobile, tablet and instore. Join our panelists who are all at the front line in measuring ROI in the digital era. Key questions that will be answered include:
• With the decline in in-store footfall, how do brick and mortars make up for lost revenue opportunities?
• Should attribution be measured in direct, last action or multichannel terms?
• How much credit should be attributed to each consumer interaction across channels, and on what basis?
• How can businesses accurately measure and interpret their ‘raw’ customer data?
The channel-savvy, highly mobile, multidevice-happy consumer has created a new playing field for retailers. Today, the effectiveness of digital marketing strategy is increasingly measured in terms of its relevance to the intent and changing preferences of consumers across channels and touchpoints—at both macro and micro levels of granularity. As the practice of multichannel attribution gains popularity and attains a certain level of maturity, companies will be able to deliver the right message, via the right channel, at the right time to a larger audience, as well as make accurate investment decisions across desktop, mobile, tablet and instore. Join our panelists who are all at the front line in measuring ROI in the digital era. Key questions that will be answered include:
• With the decline in in-store footfall, how do brick and mortars make up for lost revenue opportunities?
• Should attribution be measured in direct, last action or multichannel terms?
• How much credit should be attributed to each consumer interaction across channels, and on what basis?
• How can businesses accurately measure and interpret their ‘raw’ customer data?