Kate Parkinson

Sr. Manager, Customer Experience & E-Commerce Development
Debenhams

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

14:50 Putting The Customer At The Center Of The Product Development Process

Fact: Being keenly attuned to client needs translates into major sales. Debenhams have mastered the art of proactively listening to customers then customising products for very specific segments. Every day, Kate is defining Debenhams' digital customer experience strategy and transforming insights into action:

•Understanding the current customer journey across digital channels
•Co-ordinating user acceptance testing
•Developing a roadmap to deliver change
•Designing the future customer journey across key projects