Kate Smyth

You never get a second chance to make a first impression. According to a 2013 study from Experian, personalised emails were shown to lift transaction rates and revenue per email six times higher than non-personalised emails. This session will show how Dune London leveraged two exciting products that allowed them to send personalised and localised emails for every customer using only their recent browse behaviour and data captured at the moment they open the email. Kate will give step-by-step takeaways that answer:

• Is it possible to create engaging, personalised emails if all you have is an email address?
• How can you globalise email?
• How can you appeal to customers who’s previous purchase is something they won’t buy again?