eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Kelly Kowal
Director of Digital Marketing
Farfetch.com
Check out the incredible speaker line-up to see who will be joining Kelly.
Download The Latest AgendaMulti-Channel Day One
Sunday, November 6th, 2016
14:30 The 10 International eCommerce Commandments of Farfetch
As eCommerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or complement existing store footprints. David & Kelly are bringing together Farfetch’s international strategy and seeing that going global really is big business. Here they’ll share 10 real-world takeaways from their experiences opening up the International side of the company.
• First thing first, choose the right expansion model
• Design the optimal reporting structure
• Select the best technology
• Find trustworthy partners
• Tailor your digital marketing
• Enjoy the ride!
• First thing first, choose the right expansion model
• Design the optimal reporting structure
• Select the best technology
• Find trustworthy partners
• Tailor your digital marketing
• Enjoy the ride!