Kestrel Lemen

Marketing Strategist
Bronto

Kestrel Lemen is a marketing strategist at Bronto Software in London. Kestrel works with international e-commerce clients, providing strategic advice and detailed tactical guidance to ensure that their email marketing programs drive revenue and customer engagement. As an experienced marketer, Kestrel guides her clients in developing and refining lifecycle marketing campaigns, list growth techniques, preference centers, segmentation strategies, and message design. Kestrel frequently speaks at industry events and is a regular contributor to the Bronto Strategy blog and other e-commerce publications.

Check out the incredible speaker line-up to see who will be joining Kestrel.

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Re-imagining Retail Day

Thursday, October 6th, 2016

16:00 The Science of Commerce Marketing

Commerce marketing is a science - do you have the correct formula? Just as scientists must study the periodic table, you must learn the marketing elements that allow you to maximise interaction with shoppers in an omni-channel world. You need a periodic table of commerce marketing.

Georges Berzgal, Managing Director –Europe, of Bronto Software will walk you through the periodic table of commerce marketing to help you build the blueprint of your marketing plan. The session will explain the transition from a basic marketing strategy to a sophisticated and automated solution. Attendees will walk away with:

• An understanding of the tools and technologies available for successful commerce marketing
• The ability to identify gaps and opportunities in the commerce landscape
• Specific examples of how to quantify results