Laura Riches

As more purchases become web-influenced, the days of building a website with a three to five year shelf life are over. The process of evolving your customer touch points to keep up with consumer expectations has to be at the heart of your strategy. It’s about having the agility to keep up with changing digital and consumer trends and the flexibility to match customer expectations, no matter which device they're on or how many times they've purchased. This talk will take you through how to create an ecommerce strategy that delivers seamless customer experience any time, anywhere.