Marcelo Wesseler

SVP eCommerce
Singapore Post

Check out the incredible speaker line-up to see who will be joining Marcelo.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

15:50 The Next Frontier: Analysing Asia’s True Potential And Its’ Online Market Challenges

eCommerce in South East Asia is going from strength to strength as more people get connected and use their phones to buy goods online. With a $249m investment from Alibaba in 2014, Singapore Post is riding the crest of this wave of change. Here Marcelo looks through the online lens and explains how expansion into developing markets will help you to reach new growth targets.

Key themes include:
•Build it and they will come
•Overcoming infrastructure impediment
•Adjusting products, prices and ads
•Getting hesitant shoppers onboard early