Mark Pybus

Director, Strategic Services EMEA
Ensighten

Mark Pybus has been involved in the strategy, design and delivery of custom software solutions for nearly 20 years, now serving as Ensighten’s Director of Strategic Services (EMEA). The Strategic Services team are a best practice consultancy for companies seeking to develop more sophisticated capabilities and optimise the return on their digital marketing stack.

Across all his consulting roles Mark has been fortunate to work with enterprise organisations across all verticals, enabling him to develop a deep understanding of the unique challenges they face and many common themes and solutions.

Mark takes great pleasure in being involved in the creation of elegant solutions for seemingly complex problems. The ongoing evolution of the digital marketing world continues to provide challenges that inspire and energise him.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

11:40 PANEL: A Fork In The Digital Road; Restructure Your Organisation To Be More Efficient, Agile & Customer Centric

Where Does Digital Fit In Your Company Structure? How Do IT, Marketing & Data Fit Together? Digital is everywhere. So companies are asking how digital fits into their business model and the best way to organise to unlock the possibilities. But discussions about digital should not stop at whether to hire a chief digital officer, recruit a digitally savvy director or create a separate digital team. Hear from four companies who are building a shared vocabulary among the key players in their organisations to restructure and transform for the future.

• Ride the storm of digital forces affecting your business model
• Piece together the jigsaw of eCommerce growth, the promise of big data, the rise of mobile, the influence of social media and the new reality of cyber security
• Find internal agreement on priorities and plans
• Make decisions by looking through the eyes of the business, channel and customer
• Overcome legacy challenges
• Boost efficiency by automating formerly manual processes

16:10 Customer Experience Optimisation: Simple Strategies, Big Returns

Example strategies for improving customer experience through a combination of technology and people. Talking through how some of Ensighten’s customers have been able to improve overall engagement metrics and conversion rates while demonstrating ROI to the business so that the funding continues to flow.