Michael Durbridge

Director of Omni Channel
B & Q

Check out the incredible speaker line-up to see who will be joining Michael.

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Multi-Channel Day One

Sunday, November 6th, 2016

08:40 Building The Virtual Relationship: Reworking & Replatforming Your Systems & Processes To Fully Connect With Customers In A Digital World

A recent Google survey reveals that 52% of consumers are less likely to engage with a business after a single bad digital experience. If a customer has to wait longer than a split second for a webpage to load, or if that site cannot deliver a rich multichannel experience, that customer could be lost forever. Already, many retailers are realising that their current platforms are no longer suited to their demanding digital customers’ needs. Here Michael offers valuable insights into building B&Q’s digital proposition and which critical factors need to be considered to ensure success.

• Knowing when the time is right to replatform
• Proactively determining the infrastructure required to deliver an amazing digital experience
• Getting ahead of market demands rather than trying to keep up
• Enhancing usability, responsiveness and agility while avoiding spreading your resources to thinly