Michael Schirrmacher

Is that dress that you carry, red? Or maybe scarlet? It could be ruby or maybe even maroon or crimson, rose, burgundy or copper. And let's not even get started on the style of the dress...Customer acquisition on organic search is challenging. Thousands of products, millions of potential consumers, describing your products in many ways - how can you possibly optimize your content for organic search, at the scale and speed of the Internet? And then there is measurement. How do you know that what you are doing is even working? In this session hear from leading retailers, House of Fraser and Argos about how they are leveraging technology to help solve discoverability challenges.