Michelle Beeson

European shoppers are embracing an ever increasing range of new devices and touchpoints as part of their overall shopping experience. To succeed, retailers must understand how their customers are researching and buying across all touchpoints and how this will evolve. Using Forrester’s retail segmentation and forecasts, this session will address: • What role does digital play throughout the customer lifecycle and how does its influence go beyond online sales? • What differences are there in consumer shopping behavior across markets? • What are the key trends that are influencing European retail and how are leading retailers responding?