eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Natalie Burrows
Director, Multichannel Development
Tesco direct
Check out the incredible speaker line-up to see who will be joining Natalie.
Download The Latest AgendaRe-imagining Retail Day
Thursday, October 6th, 2016
15:05 Great People Doing Great Things: How To Establish A High Performing Digital Team To Foster An Innovative Culture
With the rise of digital, the tactics for meeting business goals and objectives have changed, so you need people in your team who are comfortable with being uncomfortable. Natalie believes that while digital tactics can be taught, it's more important to shift to a mindset of digital experimentation.
Learn how Natalie leads her team of 70 to meet their goal of constantly improving Tesco’s product offerings and service to their customers:
• Having a specific digital initiative and teaching staff to achieve it vs. throwing them into a project and having them work together to figure it out as they go
• Striving to find platforms where your audience is and focusing your efforts there
• Creating an atmosphere of collaboration amongst cross-functional teams
Learn how Natalie leads her team of 70 to meet their goal of constantly improving Tesco’s product offerings and service to their customers:
• Having a specific digital initiative and teaching staff to achieve it vs. throwing them into a project and having them work together to figure it out as they go
• Striving to find platforms where your audience is and focusing your efforts there
• Creating an atmosphere of collaboration amongst cross-functional teams