Oded Benyo

President Europe
Conversant

As President of Conversant Europe, Oded boasts more than 20 years of leadership and operations experience. Oded is responsible for leading and driving Conversant’s growth in the European market.

Prior to this role, Oded played a vital role in creating the world’s first integrated personalised marketing platform. He began his career with Conversant as Director and then VP of Client Operations establishing Conversant’s Personalis ation platform and the key services and tools that surround it. As SVP of Enterprise Operations Oded led the integration of operations across the Conversant solution groups into one consolidated platform. Oded also led the inception and launch of Conversant’s CJ Affiliate CRM solution.

Prior to joining the company in 2005, Oded held senior roles at Sphera Corp, a web hosting automation provider and Elron, a telecom services company.Oded holds a bachelor's degree in Management Information Systems from Northeastern University in Boston, and an MBA from Northwestern University's Kellogg School of Management.

Check out the incredible speaker line-up to see who will be joining Oded.

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Multi-Channel Day One

Sunday, November 6th, 2016

13:00 The Power of Personal: Creating One View of the Customer

Best practices from Conversant

Today, consumers crave personalised experiences. They long to receive relevant messages that truly speak to them – their interests and motivations. So how exactly do you reach the “always on” consumer across their devices and in multiple channels?

By activating your data alongside consumer insights from Conversant, your brand can personalise ads in real-time at the user level — everything from creative to media placement — to deliver superior results and true brand affinity.
Conversant will share best practices acquired from more than 15 years of experience in personalised digital marketing at scale with proven ROI incrementality.