eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Owen Hewitson
Accounts Director
Sociomantic
Check out the incredible speaker line-up to see who will be joining Owen.
Download The Latest AgendaMulti-Channel Day Two
Tuesday, December 6th, 2016
11:15 PANEL: The Marketing Of Tomorrow, Today: What You Need To Know About Programmatic Buying
Programmatic buying is the use of maths to improve results. It helps bring order to marketing inventory and audience fragmentation. It enables marketers to consolidate customer interactions across multiple channels into a single dashboard, and then use that dashboard to develop a single, overarching strategy about how to best engage (and continue the conversation) with those audiences. Andy & Jose are early adopters of the technology, and share the challenges & early returns from their respective programs:
• Changing the way you think about buying media
• Cutting out complex ad-operation tasks to ensure more efficient transactions
• Capitalising on “now moments” through real time advertising
• Capturing the right elements from a big data set and making them work together
• Changing the way you think about buying media
• Cutting out complex ad-operation tasks to ensure more efficient transactions
• Capitalising on “now moments” through real time advertising
• Capturing the right elements from a big data set and making them work together