Peter Williams

According to Google, over 90% of people switch between digital devices in order to accomplish tasks. As shoppers bounce around, how do we pinpoint the origin of a retail sale and, crucially, convert it? Armed with increasingly sophisticated reporting metrics, learn how major retailers are tightening their grasp of understanding around traffic flow, click through rates, average order, attrition and more to:

• ‘Defend the spend’ allocated to each channel and device
• Quantify mobile’s indirect impact & contribution to store & desktop purchases
• Create an organisational culture where digital makes the executive decisions vs. the traditional offline model
• Keep pace amidst threats from Amazon, Alibaba and other non- traditonal competitors