Richard George

Director of Online
eircom Group (Ireland)

Richard George was appointed to the role of Director of Digital for eircom Group in October 2014. He is responsible for eircom’s digital & omnichannel vision, strategy and change programmes, as well as managing all of the digital touch points of eircom and Meteor’s sales and service.

Prior to his appointment, Richard was Head of Online Sales for O2 Telefónica in the UK, and was integral to the team that delivered a new website for O2, which went on to win 2014’s websiteoftheyear.co.uk. Before that he worked as part of O2 Telefónica’s digital transformation programme, owning the development of self service capability online and within retail.

Richard has also worked for Marks and Spencer where he held a number of retail management, eCommerce and multichannel business development positions.

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

15:50 The eircom Story: Rethinking Digital Within The Telecom Environment

The sooner a company acts to develop a digital corporate culture, the quicker it will be in a position to compete in this fast-paced, digitised, multichannel world. But make no mistake- this is a large-scale change that takes years and cuts across strategies, people, processes and technology. Richard is a passionate believer in digital change, transforming his sales & service channels to embrace digital. In his talk, he shares his vision & pinpoints some quick wins on the path to digital enlightenment:

• How to influence formal levers of change including leadership policies, role definitions and people processes
• How to influence informal levers of change such as key behaviors, role models and networks
• How to focus on the customer experience irrespective of channel