eTail Europe 2015 (past event)
22 - 24 June, 2015
Contact Us: 44 20 7368 9465
Steve Webster
Head of Ecommerce
Steinhoff UK
Check out the incredible speaker line-up to see who will be joining Steve.
Download The Latest AgendaRe-imagining Retail Day
Thursday, October 6th, 2016
12:25 Personalisation PANEL: Make A Broad Site More Relevant To A Large Group Of Customers
Personalisation has become all the rage. From design-your-own headphones to tailor-made vacations, the more personalised the product, the higher the value. But what happens when the onus shifts to the marketer to define what’s preferred, important and of real value? Join our panelists who are all at the front line in redefining the “hows” of meaningful customer engagement in 2015 and beyond.
Key insights will include:
• Build dynamic context through location and real-time to deliver relevant content across web, social, mobile and more
• Scale 1-to-1 personalisation towards millions of customers, using data analytics that provide behavioral patterns for each customer
• Embrace the use of technology and automation in determining what is best for which customers and when
Key insights will include:
• Build dynamic context through location and real-time to deliver relevant content across web, social, mobile and more
• Scale 1-to-1 personalisation towards millions of customers, using data analytics that provide behavioral patterns for each customer
• Embrace the use of technology and automation in determining what is best for which customers and when