Tom Weeks

With the explosion of mobile and an increasingly fragmented local search ecosystem, how do you ensure that your business is the one that gets found? More people than ever are looking for business information online, so it's crucial that businesses become the authoritative source of their geodata to eliminate inaccurate listing information and improve searchability. In this session, Yext’s Paul O'Donoghue shares insights and real use-case stories that demonstrate why marketers need to invest in a centralised, scalable solution for strengthening their digital presence in order to optimise for local search behavior, improve customer reach, and get more people through their front door.