Ward Van Duffel

VP, Direct to Consumer EMEA
LEGO

Check out the incredible speaker line-up to see who will be joining Ward.

Download The Latest Agenda

Multi-Channel Day One

Sunday, November 6th, 2016

14:30 What’s In-store? Disrupting The Brick & Mortar Experience With Mobile & Tablet

Instead of being ‘victimised’ by digital disruption in-store, many retailers are designing a welcoming place. For LEGO, this is creating a better connection between the brand and customer. By putting technology in the hands of the store associate, using virtual reality and more, Ward will open the LEGO playbook and explain how to:

• Add an upswing in overall sales volume
• Grow repeat buyers
• Raise in-store traffic
• Create a seamless POS checkout
• See an improvement in brand awareness